The Story
THE_GROOP was given the challenge of providing ThisNext - a social shopping network with multiple services including brand identity and brand strategy. ThisNext needed an identity and user interface for their site, which would allow users to recommend, share, and discover great new products. We were challenged to address the target audience of females ages 25-35 and to focus on influencers - people whose opinions matter to others. From conception to creation, being a strategic partner, we assisted ThisNext in every aspect of their business to make them a prominent presence online.
The Results
ThisNext has grown into a thriving community and its users are actively engaged with the site of content.
Users effectively influence other members to buy new products and help marketers build closer relationships with their consumers.
We also helped ThisNext develop a comprehensive business plan for the future.