The Story
Fuel TV wanted to create a PSA campaign that communicated the idea of safety in sports by providing good advice from top athletes in various sports.
The Results
A series of PSA's including this one featuring Donavan Frankenreiter who we shot for a full day at Laguna beach both underwater and on land. We shot on an all digital Panasonic HVX with underwater housing. All of the PSA's where edited and colored in Final Cut Pro. The result was a beautiful campaign shot and produced within the network's budget that communicated a sense of sophistication and impact reserved for larger budget shoots.