Featured Press
The Groop ReBrands the Republican Party for Current Issue of Newsweek
December 23, 2008
The Groop was asked by Newsweek magazine to provide ideas for ways to reposition and resurrect the...
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In the News
Lorraine Molina and Jose Caballer selected for Tu Ciudad Magazines "Hip Hot Now"September 23, 2007In the October issue of magazine Tu Ciudad Lorraine Molina and Jose Caballer are featured in the... 
AiwaWorld Featured in “Pure Animation”August 24, 2007The Groop was recently featured in "Pure Animation: Steps to Creation with 57 Cutting-Edge... 
The Groop is Featured in “Icons, Symbols and Pictograms”July 24, 2007"Icons, Symbols and Pictograms: Visual Communications for Every Language" is a recent book by... 
Aiwaworld Project Featured in Communication Art's Interactive 11 AnnualSeptember 08, 2005"Sometimes you stumble upon a completely unique experience- Aiwaworld is one of these. I was... 
Virgin Atlantic Flights & Aiwaworld in Step Magazine's "Best of the Web "September 07, 2005As Sony's youth oriented brand, AIWA needed some quality face time with its target audience, so the... 
Aiwaworld Project Featured on CommArts's "Design Interact" OnlineMarch 04, 2005The Topsy-Turvy World of AIWA
-Joe Shepter
Advertising with A Purpose 
GROOP Collaborator Wade Convay Featured in STEP MagazineJanuary 14, 2005DVD Interface Screens for Wieden Kennedy/Tokyo and Nike Presto. Created in collaboration with The... 
The Groop featured in the ADC Young Guns 4 bookDecember 02, 2004The ADC champions creative talent. ADC YG4 sets out to honor designers from around the world who are... 
The Groop Wins "Best of Show" and "Merit" from How and a CyberlionAugust 29, 2004The Los Angeles-based design collective, THE_GROOP today announced it has been awarded "Best of... |
Press Releases
The Groop Appoints Mark Sloan as the first Director of Experience ArchitectureOctober 07, 2008The Groop has named Mark Sloan as the company’s first Director of Experience Architecture,... 
The Groop Helps Causecast Debuts at TechCrunch 50September 23, 2008The Groop, a Los Angeles based firm best known for their innovative approach to business strategy... 
The Groop Taps Tony Low as Chief Financial OfficerJune 08, 2008THE GROOP is pleased to announce the newest member of its executive team – Chief Financial... 
The Groop promotes Laura Kleger to Director of Project ManagementApril 01, 2008We are very pleased to welcome Laura Kleger to our team. Laura brings a dynamic blend of creativity... 
Panopti(con) Opens At Bank To Great ReceptionMarch 30, 2008For those of you who missed the March 19th opening of Panopti(con) at Bank, here are some pictures... 
The Groop Welcomes Summer Swigart As Technology DirectorJanuary 06, 2008The_GROOP is happy to welcome Summer Swigart to our management team in Los Angeles. An accomplished... 
The Groop Announces Barrett Reiff as Vice President of Client ServicesOctober 22, 2007The Groop is pleased to announce that Barrett Reiff has been promoted from Director of Business... 
The Groop Welcomes Henry Min as Creative DirectorOctober 22, 2007The Groop is excited to welcome new creative director Henry Min to our team and to Los Angeles as... 
The Groop is Selected as the Brand Identity Partner for Live Earth and SOSApril 04, 2007Live Earth will use the global power of music to engage people on a mass scale to combat our climate... 
The Groop Welcomes Entrepreneur in Residence Sean BonnerFebruary 21, 2007The Groop would like to welcome our new entrepreneur in residence, Sean Bonner, to The Groop... 
The LA Times Works with The Groop to Launch MyLATimes.comJanuary 28, 2007MyLATimes.com is a new section of LATimes.com where users can customize their first look at the... 
The Groop Announces the Launch of ThisNextOctober 19, 2006The Los Angeles-based design firm, THE_GROOP today announced the launch of ThisNext, a shopcasting... 
The Groop Announces the Launch of Artcenter.eduSeptember 19, 2004The Los Angeles-based design collective, THE_GROOP today announced the launch of Artcenter.edu, a... 
Jose Caballer of The Groop is Honored as an ADC Young GunSeptember 15, 2004The Los Angeles-based design collective, THE_GROOP today announced Jose Caballer, THE_GROOP's... 
The Groop Opens THE*SPACE in Downtown Los AngelesAugust 29, 2004At a time when timing is everything, THE_GROOP opens its studio at THE*SPACE, an office space for... 
WK+Tokyo Lab Philosophy DVD wins best of show in How magazineJune 27, 2004Tokyo is the epicenter of next-wave cultural influence, and this Best of Show winner captures the... 
The Groop Announces the Launch of AiwaworldMay 18, 2004The Los Angeles-based design collective, THE_GROOP today announced the launch of AIWAWORLD, a... 
The Groop Collaborates with Wieden+Kennedy's Tokyo TeamDecember 06, 2003The Los Angeles-based design collective, THE_GROOP today announced it has collaborated with... |
