The Groop Helps Causecast Debut at TechCrunch 50

September 23, 2008

The Groop, a Los Angeles based firm best known for their innovative approach to business strategy and user experience design, announced today the launch of Causecast.org. Causecast is a powerful online social medium that connects nonprofits, leaders, celebrities and brands to those who want to make a positive impact on the world. Causecast selected The Groop as their product development partner because of their ability to marry both business and creativity to help them execute.

The Groop collaborated closely with Causecast in developing business planning, product definition, financial modeling, brand strategy, visual identity, user experience and development. You can see the results of the collaboration at http://www.causecast.org

” The Groop has been instrumental in helping me build my business. The business and creative consulting that they provided makes being an entrepreneur easy” commented Causecast CEO Ryan Scott.

Groop CEO Jose Caballer said ”We are honored to be able to help an entrepreneur like Ryan Scott build his business. It is very rewarding for Barrett Reiff and myself to see the impact that marrying business and creativity has. Seeing Causecast at TechCrunch really makes me proud.”

Causecast is a powerful online social medium that connects nonprofits, leaders, celebrities and brands to those who want to make a positive impact on the world. The site educates and entertains using original content and – most importantly – inspires people to get involved with the issues they want to support, in the ways they want to support them. Only on Causecast do media, social networking and philanthropy all converge in an unexpected and unparalleled way. Causecast helps make it easy for you to give back and make doing good your own. Causecast is also the only outlet that provides real-time daily coverage of cause-related news from around the world.
People globally are beginning to want to make a difference in the world and to get involved, but they just do not know how. Causecast makes it easy. Change your world, and the world will change.

The Groop is an award-winning, interactive agency that specializes in business strategy, brand strategy, identity design and user interface design for innovative online product ventures, ecommerce and advertisers. Founded in 2001 by Jose Caballer and Mary Gribbin, The Groop’s central philosophy is that creativity and design create a measurable Return on Investment for our clients. The Groop leads clients through the rapidly changing integration of PC, TV and Mobile communications. Recent collaborations include: MyLATimes.com, LATimes online Travel, ThisNext, The Thomas Keller Restaurant Group, Wieden+Kennedy Shanghai, Nike China, Virgin Atlantic, Art Center College of Design, and Workbook.com.


For more information about The Groop, please contact:
Mary Gribbin
mgribbin@thegroop.net