The Groop Helps Launch a New Website and Brand for Savings.com a Premier Destination for Online Coupons.
August 07, 2009
Los Angeles, August 7th, 2009 --
The Groop developed a new brand identity for the 2-year old startup, Savings.com, centered around the idea that saving money can be a great part of your life everyday. The goal of the redesign was to increase user engagement by enhancing the site’s identity and experience. The challenge for The Groop was to find a way to engage Savings.com’s core audience while also attracting new people to online coupons and deals.
The Groop worked in close collaboration with Savings.com’s internal product development teams in Santa Monica and Santa Barbara, to immerse itself in the Savings.com brand and corporate culture, while gaining a deep understanding of the the company’s long-term goals. The Groop’s user experience and visual design experts worked closely with the Savings.com’s product development team to create an experience that is at once highly functional, intuitive, and beautiful. The Groop also crafted the Savings.com identity and experience to create engagement among users and foster a vibrant community that incorporates ranking and social networking functionality.
Loren Bendele, CEO of Savings.com said, “The Groop’s team transformed our identity and website to clearly communicate our brand and value proposition to our customers,” Pete Mauro, Product Manager of Savings.com adds, “The Groop has a deep bench of talented practitioners and I could always count on their expertise relating to strategy, user interface and design. They leveraged their creative energy and deep understanding of the patterns of our users to make our site experience effective, elegant and easy to use.”
About Savings.com
Savings.com helps consumers save money every day. The premier online savings Web site and community has the best deals for everything shoppers want, making it easier than ever to search, find and share big savings from top brands and stores. The company’s dedicated team of Deal Pros scour the Web to find top offers in every category from designer clothes and baby gear to big-screen TVs and gourmet food. The site’s community of members and savers rate each deal to make sure users find the best stuff first eliminating the need to spend time sifting through expired coupons and coupon codes that don’t work. Savings.com is a safe haven of high-quality, reliable deals.